On Wednesday, 6 November, WestStar inked a deal with the Cayman Islands Football Association (CIFA) to become the Association’s official broadcast partner. The goal is to create a model for television broadcasting partnerships in the region.
The relationship has been years in the making as Cayman 27 have broadcasted local football games throughout the years with limited resources. The partnership is also the result of a new marketing campaign started by CIFA and its member clubs, in an effort to maximize the community engagement in Cayman Islands.
WestStar is now committing the resources for a CIFA “Game of the Week” and various other programs, in order to promote the world’s number one sport, in the Cayman Islands. Earlier this year, CITN Productions worked with CONCACAF to broadcast matches from the Boys Under-15 Championship which included a successful live stream that gave people around the world the chance to view the matches in real time.
“We’ve seen successes throughout the Caribbean in individual territories but we’ve never been able to create a platform across the region. We’re hoping that this model between WestStar and CIFA can be replicated throughout the region,” said CIFA and CONCACAF President, Jeffrey Webb.
WestStar CEO, Bob Taylor explained the agreement includes broadcasting one game per week, and will continue to develop from there, saying, “New opportunities for employment, education and tourism are at the heart of this agreement.”
The broadcast exposure helps raise the profile of the sport, its programmes and players, building on fan interaction. According to Webb, “Television has changed the landscape of sports throughout the entire world and we believe that this new partnership with WestStar will have a huge impact for Cayman football. We also hope this will bring new economical partners for the game that will take it to new heights, because, for us it’s about developing the game, building fan awareness and exposing the great football we have in the Cayman Islands.”
WestStar will also be working with CONCACAF to build state-of-the-art infrastructure at a selected Grand Cayman facility for broadcasting.
“With the growth of sports tourism in Cayman, it is a valuable asset to have an entity such as WestStar investing in the country’s infrastructure,” added Webb.
WestStar CEO Bob Taylor is enthusiastic about how the relationship can open doors for local football and the Islands, “This is a great day for the Cayman Islands, for football and for television. The partnership will not only change how we see sport in Cayman, but it will also change how the world sees Cayman.”
WestStar and sister company CITN Productions will provide production support for local and international events such as the CONCACAF Under-20 Women’s Championship in January 2014.